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American Airlines rocks on Twitter during the AA24 security threat, while...

Thanks to David Parker Brown, I was alerted to a security situation on American Airlines flight 24 (AA24), bound to New York from San Francisco as someone had called in a threat to the jetliner....

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Spain air traffic control strike: social media comes to the rescue, once again

Remember how Eurocontrol used social media to update travelers in the aftermath of the Icelandic volcanic eruption? Another crises, this time the Spanish Air traffic controllers strike, has caused the...

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Boeing’s 787 Dreamliner Flight Tracker Program aims to rebuild brand trust...

What would you do if your latest product release gets a recall due to safety reasons, and you then need to restore trust after fixing things up? Well, if you’re Boeing, and the product that you need to...

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Should social media dictate HR policies? Lessons from Air Canada and American...

Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way Last...

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APEX interviews Shashank Nigam about SOAR and secrets to airline branding

Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims to help...

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Electronics ban: How can airlines minimize the damage to their brands?...

Air travel is about to get much worse for many of us. An electronics ban went into effect today, preventing passengers flying to the US from a number of airlines and airports based in the Middle East...

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Why Airline Branding Is So Difficult (Plus Tips)

Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air travel...

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How Lufthansa scored an own goal with its World Cup advertisement

This article was originally published in the June 2018 issue of our Airline Marketing Monthly Report.  Airlines have been getting creative with their campaigns for FIFA World Cup: from Icelandair...

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How airlines help change immigration policies with taking stand

This article was originally published in the July 2018 issue of our Airline Marketing Monthly.  One of the biggest news stories of the past few months, on both sides of the Atlantic in the USA and UK,...

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Wizz Air’s latest campaign tries to use the climate change movement to sell...

Have you downloaded our flight shaming special report yet? You can access it here. It’s a simple fact that flying more people in your aircraft lowers your average per passenger carbon emissions. Low...

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